Jack Farina · Founder, Built to Last WorksStrategic partnerships. New revenue opportunities. Built to scale.
I work with founders and leadership teams to identify new commercial opportunities, build strategic partnerships, and turn ambitious growth initiatives into repeatable business.
Drawing on a decade building partnerships and commerce businesses at Spring and Linktree, I combine senior-level strategy with hands-on execution.
- You see a commercial opportunity and need an experienced partner to move it forward
- Your team is stretched, or promising partnership deals keep stalling
- You need a repeatable go-to-market approach or ongoing commercial leadership
Career accomplishments from my roles at Spring and Linktree.
$75M+
GMV attributable to the YouTube commerce partnership at Spring
3M+
MAU added through partnerships at Linktree
35+
individually negotiated brand partnerships at Linktree
100K
creators acquired through single YouTube deal
The YouTube figure includes transactions originating directly through YouTube and downstream GMV generated by creators acquired through that partnership.
What I do
Strategic Partnerships & Business Development
Prioritize partners, develop the commercial proposition, build relationships, and move deals through negotiation and launch.
Learn more →New Commercial Opportunities
Assess new markets, channels, and revenue opportunities. Turn a growth idea into a focused commercial strategy and practical plan.
Learn more →Repeatable GTM Systems
Build the pipeline, decision process, and operating cadence that help your team turn commercial activity into repeatable business.
Learn more →Two ways to work together
Defined commercial strategy, partnerships, or GTM projects — or ongoing fractional partnerships and business-development leadership.
Explore engagement options →Selected Work
Selected work from my roles at Spring and Linktree.
$75M+ GMV attributable to the YouTube partnership
Built the platform partnerships function and led the YouTube commerce partnership. Attributable GMV includes direct YouTube transactions and downstream GMV generated by creators acquired through the partnership.
+3M MAU through partnerships
Led global partnerships strategy with TikTok, Snap, and Instagram. Built an affiliate shopping marketplace with 35+ individually negotiated brand partnerships, with introductions facilitated by affiliate network relationships. Launched data licensing products unlocking insights across $5B in social commerce GMV.
Platforms and brands from my partnership career
I’m Jack Farina, founder of Built to Last Works.
After building partnerships at Spring and Linktree, I started an independent practice to help founders and leadership teams turn commercial opportunities into action.
My experience creating content and helping open a restaurant gives me a practical understanding of the people using the platforms I work with. That perspective shapes how I build partnerships and commercial systems.
Senior expertise. The right team for the job.
Built to Last Works is an independent consulting practice led by Jack Farina. I work directly with clients on strategy, partnerships, and commercial execution, drawing on a trusted network of experienced operators and specialists when a project requires additional expertise.
This flexible approach gives clients senior-level attention and access to broader capabilities without the overhead of building a full-time team.
Let's build something that lasts.
Tell me about the commercial opportunity you want to pursue. We’ll use a 30-minute introductory conversation to assess fit and discuss a useful next step.
Book a 30-minute introPrefer email? jack@builttolastworks.com